The Story Behind it all.
Who is Jonathan Bell?
Jonathan Bell launched Bells Marketing Consultant in 2020 while navigating his own employment challenges. Four years later, he saw the same story repeating itself — a growing disconnect between Generation Z and employers. Both are trying to reach one another, yet missing the mark — a tension that inspired him to build solutions for both sides.
6 Years Operating.
Honestly, marketing wasn’t part of some big plan. What caught my attention was how badly most brands tried to reach my generation — and how disconnected it felt. Every cringe ad and forced “relatable” moment made me realize there was a gap I could fill: becoming the bridge between brands and the next generation.
No one was going to hand me a shot, so I made one. From my living room, I started taking on small projects for local businesses — giving them straight-up Gen Z insights that actually worked. I was learning everything in real time: the research, the strategy, the results, even the paperwork. That hustle, that need to prove our generation’s perspective mattered, is what turned Bells from a side gig into a real business.
'You don't build a business, you build People, then people build the business.'
- Jonathan Bell
Our GenZ Crew.
Eli Saenz
Head of Project Management
Katalin Nagy
Head of Creative
Chigozie Chukwu
Head of Ops
Iyanna Farrar
Head of Marketing
Featured In
The Why.
We exist to bridge the gap between generations — empowering organizations to connect with Gen Z authentically through Gen Z–driven insight and innovative marketing strategy.